This is the headshot of Laura Ballay.

Laura Ballay

DFP Role: Executive Committee, Grad Core Course Instructor
DFP Staff

Laura works at the intersection of human-centred design, business, and technology, and brings deep expertise in executing user research initiatives, distilling insights, defining digital strategies, and leading creative teams. Both in her teaching and professional practice, she is driven by understanding people, their context and behaviours to unearth their goals and unmet needs.